About us

Katie opened Pretty Lovely Lingerie in Narberth in 2009 because she was fed up with not being able to buy a bra that fit.

As someone who is (*ahem) vertically challenged – and an unusual bra size – she travelled miles to buy her lingerie.“I basically had to buy the wrong-sized bra and I knew there was a gap in the market for fashionable lingerie in all sizes,” she explains.

An opportunity arose to take on a tiny bra shop and within two years she moved to a bigger premises in the High Street. Pretty Lovely is now the largest lingerie stockist in Wales and the West, with 20 different brands of best-selling bras as well as swimwear, loungewear, hosiery and sportswear.

Pretty Lovely’s USP is personal service and expert fitting (click here to book yours!). During the pandemic we took the shop online and all items can now be sent worldwide. Our clients now refer to the town as “Braberth” and they travel

miles to satisfy their lingerie needs.