Katie opened Pretty Lovely Lingerie in Narberth in 2009 because she was fed up with not being able to buy a bra that fit.
As someone who is (*ahem) vertically challenged – and an unusual bra size – she travelled miles to buy her lingerie.“I basically had to buy the wrong-sized bra and I knew there was a gap in the market for fashionable lingerie in all sizes,” she explains.
Where is Pretty Lovely based?
Where is Pretty Lovely based?
We’re proudly rooted in Narberth, Pembrokeshire – you’ll find our shop at 27 High Street.
What makes Pretty Lovely different?
What makes Pretty Lovely different?
We specialise in expert bra fitting and stock over 20 brands in a wide size range, so no one has to settle for “almost right” again.
Do you offer fittings?
Do you offer fittings?
Yes! Personal fittings are our speciality – you can book yours here.
Do you sell online as well as in-store?
Do you sell online as well as in-store?
We do. During the pandemic we took the whole shop online and now ship worldwide.
What sizes do you carry?
What sizes do you carry?
From smaller backs and cups through to fuller busts – we cover an extensive UK size range (AA–K cups, 28–44 bands, depending on the brand).
Do you only sell bras?
Do you only sell bras?
Not at all. We also stock swimwear, sportswear, loungewear, hosiery and a lovely selection of knickers.
Do you ship internationally?
Do you ship internationally?
Yes, we ship worldwide so Pretty Lovely is never too far away.
How can I contact you?
How can I contact you?
Email us at info@prettylovely.co.uk or call 01834 860 335.
From a tiny shop to the High Street
An opportunity arose to take on a tiny bra shop and within two years we moved to a bigger premises on Narberth High Street. Pretty Lovely is now the largest lingerie stockist in Wales and the West, with 20 different brands of best-selling bras, plus swimwear, loungewear, hosiery and sportswear.
Personal service, expert fitting
Pretty Lovely’s USP is personal service and expert fitting. Every woman deserves to feel comfortable and confident — that’s why fittings are at the heart of what we do.
“Braberth” goes global
During the pandemic we took the shop online, so every item can now be sent worldwide. Clients travel miles to visit and fondly call the town “Braberth”, all to satisfy their lingerie needs.
Visit our shop
Pop into our Narberth boutique on the High Street to explore over 20 lingerie brands under one roof — and enjoy a proper Pretty Lovely welcome.
Phone us
Need advice on sizing or stock? Give us a call our friendly team is here to help you find the perfect fit.
Book fitting
Discover your true size with a personal fitting in-store. Our expert fitters will make sure your lingerie feels as good as it looks.
30 Days return
Not quite right? Exchange or return unworn items within 30 days for peace of mind.
